Everything I know about business I learned at McDonald’s 2

Suppose you’re the CEO of McDonald’s and what would you do if:

²         you caught an owner/operator opened a chicken restaurant directly across the street from his McDonald’s unit and used McDonald’s product in his chicken restaurant (p.13)

²         the operators grumbled about the time and money needed to achieve the new standards and were using the fact that it was difficult to set up and tear down the new shake machines as an excuse not to make extra investment in restaurants (p.68)

²         you found stores graded with an F by field inspectors, having found dirty sites where menu items were not prepared with the prescribed recipes and the food was served up cold and unappealingly (p.81)

²         you discovered a young store manager had a very bad case of body odor which he might not realize (p.136)

Facella, Paul. (2009). Everything I know about business I learned at McDonald’s. NY: McGraw Hill